How to enter Holiday Cheers for the King of Beers Sweepstakes


  • (a) Internet: Visit (“Website”) and
    follow the online instructions to create an account and to complete and submit an online
    entry (each an “On-line Entry” or “Entry”).
  • (b) Text Message: Use your SMS-enabled mobile phone to text “CHEERS” to
    shortcode 78896. You will be directed to a mobile web page at (“Website”). Follow the online instructions
    to create an account and to complete and submit an entry (also an “On-line Entry” or
    “Entry”). After you submit an On-line Entry, you may “check in” on the Website for
    additional opportunities to submit bonus entries (each a “Bonus Entry” and also an
    “Entry”) by uploading a photograph of yourself using the virtual photo frame provided
    and sharing the photograph on your Facebook or Instagram account using the hashtags
    #BudweiserCheers and #Sweepstakes.
    Participants must have a mobile phone with text messaging capabilities to enter
    by text message. If you wish to opt out, text STOP to 78896. Text HELP to 78896 if you
    would like more information. Participants entering this Sweepstakes via text message
    may incur a standard text message charge from their wireless service provider for each
    message sent and received. Check with your wireless service provider for details on
    these and other applicable charges. You may receive reply messages, and by entering,
    you expressly consent to receiving such messages. Participants are solely responsible
    for any such wireless charges. Not all wireless carriers participate.


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