How to Play the It’s Crunchtime at the Super Bowl Instant Win

HOW TO PARTICIPATE: To participate in the Promotion, eligible entrants must obtain a promo code via the following methods:

Make a Purchase: During the Promotion Period, an eligible entrant may purchase at least one (1) qualifying specially marked Lay’s, Doritos, Tostitos, Ruffles, Cheetos, or qualifying Pepsi, Mtn Dew, bubly, Lipton, Manzanita Sol, Brisk product at participating retailer stores (see participating products below), while supplies last and locate the promo code on your Qualifying Purchase. Specially marked Frito-Lay participating products will have a combined code. A Combined Code consists of the bell-maker code located below the “guaranteed fresh” statement on the front of the bag and the UPC code on the back of the same bag. Qualifying Specially Marked Frito-Lay Products:

FREE ENTRY: Without a Purchase:

  • Mail-in Promo Code Request: To obtain a Promo Code without making a purchase from December 20, 2021 through February 1, 2022, an entrant may legibly hand write their full name (no initials), complete street address (no P.O. Box), date of birth, and valid e-mail address on a 3½” x 5” properly stamped postcard and mail it with sufficient postage to: The It’s Crunchtime at the Super Bowl Promo Code Request, P.O. Box 490, Southfield, MI 48037. Mail-in requests must be postmarked by February 1, 2022 and received by February 11, 2022. Administrator will send one (1) Promo Code per Mail-In Request by e-mail to the e-mail address provided on the request. There is a limit of one (1) Mail-in Request per outer-mailing envelope per day during the Promotion Period. Multiple mail-in requests with the same postmark date will be deemed one (1)
    request.
  • Online Promo Code Request: To obtain a Promo Code without making a purchase from 12:00 AM ET on February 2, 2022 to 11:59:59 PM ET on February 15, 2022, an entrant may use the Promo Code PIDRCPPKBNPK.

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