Busy Bee Sweepstakes: Win a Purina Busy Bee Toy and Best in Show Movie

Let’s talk about a giveaway that feels ripped straight from a dog-lover fever dream—in the best possible way. The National Dog Show Busy Bee Sweepstakes is back, and Purina is blessing pet parents with a prize package that’s oddly adorable, extremely wholesome, and totally worth tapping into your inner golden retriever energy for. If you’ve ever watched the National Dog Show and thought, “My dog deserves an award for simply existing,” this one hits home.

Here’s the part that makes this promotion different from the usual internet freebies hunt: this sweepstakes is NOT open to the general public. You must be a Purina Rewards member, and the only way to enter is through the myPurina app by redeeming the dedicated sweepstakes entry item in the Rewards Catalog. That’s it. No complicated form fields, no daily grind, no chasing bonus entries—it’s a clean, simple, one-time entry only setup.

And with a massive 2,500 winners, the odds here are surprisingly decent—especially for a national promotion. Each winner gets a quirky little package that includes a replica Busy Bee dog toy plus a digital copy of Best in Show. The prize value isn’t going to send you into early retirement, but with 2,500 winners and a fan-favorite toy? This giveaway hits that perfect sweet spot of fun, free, and low-effort.

Below is the full breakdown so you know exactly what you’re walking into before you tap “Redeem.”

Prize Breakdown

There are 2,500 Grand Prize packages, each loaded with two items—simple, straightforward, and honestly adorable if you’re a dog-person at heart. Every winner receives one of each:

Replica Busy Bee Dog Toy (ARV $9.99)
If your dog has high energy, low attention span, or a tendency to treat plush toys like emotional support objects, this Busy Bee is going to be their new best friend. It’s modeled after the iconic toy featured in dog competitions and is exactly the type of thing pet owners love posting about on Instagram. If you’ve ever watched your dog sprint through the house clutching a squeaky toy like they’re smuggling contraband, this toy is going to be a hit.

Best in Show Digital Movie (ARV $12.99)
A classic mockumentary that anyone in the dog world has at least heard of once. Hilarious, oddly sincere, and the perfect cozy-night-in movie for pet parents. You’ll redeem it through Movies Anywhere, and yes—you do need a Movies Anywhere account (free to sign up).

Total ARV of All Prizes: $31,225.
Sure, it’s not a new car, but with 2,500 winners, the volume matters way more here than the dollar amount. Your odds in a major brand sweep rarely look this good. <

What You Can Do With the Prize if You Win

Let’s pretend your name pops up on the winner list—what’s waiting for you is basically a mini dog-lover starter pack. For starters, your dog finally gets something new to obsess over. Busy Bee isn’t one of those cheap, generic toys. It’s an instantly recognizable piece of dog-culture memorabilia and a ridiculously cute one at that. This is the kind of toy your dog will parade around like they’ve just won Best in Show themselves.

If you’ve got a puppy, the Busy Bee becomes a sensory adventure. For older dogs, it’s comfort and enrichment. If your dog is tiny? They’ll drag it around like they’re moving furniture. If they’re huge? The toy becomes their emotional-support squeaker. If you’re a dog-parent who documents everything (no judgment—same), this toy is picture-perfect content. Think: holiday photos, dog selfies, or the inevitable slow-mo sprint through the yard.

Now, the digital movie is a whole separate vibe. Picture a low-effort night where you’re curled up with snacks while your dog chews the Busy Bee next to you. Best in Show is a cult classic—clever, witty, and basically mandatory viewing for anyone who knows far too much about dog breeds. It’s also perfect if you’re into comfort-movie rewatch marathons.

Don’t want the digital movie? Gift it. Don’t have a dog? Give the Busy Bee to a pet-obsessed friend. These prizes are small but versatile—they make cute stocking stuffers, pet-themed gift box add-ons, or just a sweet little treat for your own home. There’s no downside here. It’s a genuinely fun, low-stress win.

Q&A

Is this legitimate?
Yes. This is an official promotion from Nestlé Purina PetCare and administered by Brandmovers, a major agency that handles brand sweepstakes. As always, check the official rules for all legal details, but this is a fully legitimate national sweepstakes—not a scam, not a sketchy Facebook freebie.

How many entries are allowed?
One entry per person/household for the entire sweepstakes period. This is a strict one-time entry promotion.

Are there bonus entries?
No. There are no bonus entries, no daily tasks, and nothing to boost your chances. You redeem the sweepstakes item once in the myPurina Rewards Catalog, complete checkout, and that’s your entry.

How many prizes can you win?
Just one. Purina limits winners to a single prize per person/household. But because there are 2,500 winners, having even one entry still gives you a solid shot.