Chips Ahoy! x Stranger Things Instant Win (Daily Entry)

What’s better than cookies? Cookies plus prizes, obviously. The Chips Ahoy! x Stranger Things Promotion combines a daily-play Instant Win Game with a multi-tier sweepstakes, headlined by a guitar inspired by Eddie Munson’s axe (ARV $4,700). The promotion runs August 11, 2025 through December 31, 2025 (ET) and is open to residents of the 50 U.S., D.C., and Puerto Rico, 18+. You can enter online, rack up daily entries via an AR mini-game on mobile, and snag bonus entries through an email opt-in, referrals on X, or by mail. Below, I break down the prizes, the entry paths (including mail-in options), the daily limits, the overall cap, and the prize-limit rules—so you can play smart and maximize every legit entry.

Prize Breakdown

• Grand Prize (1 winner, ARV $4,700): One guitar inspired by Eddie Munson’s guitar from Stranger Things. It’s the show-stopper: collector energy, stage-ready looks, and serious bragging rights.
• Tier 2 Prizes (65 winners, ARV $71 each): A crewneck + hat bundle—cozy meets fandom, perfect for fall marathon sessions.
• Tier 1 Prizes (65 winners, ARV $62 each): A water bottle + lunch box combo—on-brand, practical, and perfectly “bring-to-set” if you’re living your Hawkins fantasy.
• Instant Win Game Prizes (100 winners, ARV $5 each): One package of Chips Ahoy! x Stranger Things cookies—snack-level win, delivered via daily instant-win play.

Total ARV of all prizes: $13,845. Note: Per the rules, limit one (1) sweepstakes prize and one (1) instant win prize per household.

What You Can Do with the Prize if You Win

Let’s start with the headline: the Eddie-Munson–inspired guitar. If you play, you probably already have plans—learn “Master of Puppets,” mount it in a shadow box, or film that “Chrissy, this is for you” tribute you’ve been scripting since Season 4. It’s a conversation piece with real utility: plug in and wail, or display it as the ultimate Stranger Things collectible. It’s also a professional-grade excuse to start lessons (again), join a garage band, or finally record that riff you hum into Voice Memos at 3 a.m.

Tier 2 apparel (crewneck + hat) is easy wardrobe rotation: school drop-off, studio days, or late-night rewatch comfort. Tier 1 lunch gear (water bottle + lunch box) is practical—think meal-prep goals, office flex, or packing treats for a Hawkins-themed watch party. And if you hit an Instant Win cookie prize, that’s same-day dopamine: dunk, snap a pic, post, repeat.

Point is, every prize tier is usable. The guitar is a showpiece; the bundles are wearable; the cookies are edible. No awkward “now what” here.

Q&A

Is this legitimate?
Yes. The Sponsor is Mondelēz Global LLC (Chips Ahoy! parent). Merkle Inc. is the Promotion Administrator. The promotion is not sponsored or endorsed by X Corp or Netflix; those brands are explicitly disclaimed in the rules. Always review the official rules on the Website for full details.

How many entries are allowed?
There’s an overall cap of 150 total sweepstakes entries per person for the entire promotion, across all methods. Day-to-day: you can log a daily Grand entry by logging in, plus daily AR Game entries (one each into Tier 1, Tier 2, and Grand if you collect enough cookies). Add one-time email-opt-in (or one-time marketing mail-in) for +1 Grand, and up to ten (10) X referral entries total (one share per calendar week; entry credited per completed referral). If you use mail-ins for the AR Game, you can submit up to 150 of those—but the 150 total cap still applies across everything.

Are there bonus entries?
Yes: one-time email opt-in (or one-time marketing mail-in) for +1 Grand; X referrals up to 10 completed referrals; AR Game daily entries into Tier 1, Tier 2, and Grand. Remember the 150 total cap.

How many prizes can you win?
Household limit: one (1) sweepstakes prize (Grand or Tier 1 or Tier 2) and one (1) instant win prize maximum.