What Is the Camel Crush It Your Way Sweepstakes?

R.J. Reynolds Tobacco Company is running the Camel Crush It Your Way Sweepstakes — a multi-layered promotion that combines a daily instant win game with weekly sweepstakes drawings and one massive grand prize drawing. The total prize pool is a whopping $125,000, making this one of the bigger tobacco brand promotions of 2026.

Here’s what makes this one unique: every time you play the daily “This or That” question game on camel.com, you get an instant chance to win a Mastercard prepaid card ($25 or $50), AND you’re automatically entered into that week’s weekly sweepstakes drawing AND the grand prize drawing. One play, three chances to win.

You can play once per day throughout the promotion period (March 16 – May 6, 2026), and if you don’t win instantly, you may be offered a bonus play for completing a short action like reading an article or updating your preferences.

This promotion is open to registered camel.com members who are tobacco consumers aged 21 or older. If you’re not already registered, you can sign up for free — no purchase necessary.

The Prizes — $125,000 Total Prize Pool

There are three prize tiers in this promotion. You can win from any or all of them — instant win prizes don’t disqualify you from the weekly or grand prize drawings.

The instant win prizes are delivered as digital Mastercard prepaid cards issued by The Bancorp Bank. You’ll receive an email with claim instructions — you must claim within 3 months. The cards can be used anywhere Mastercard debit is accepted in the U.S.

How to Enter Step by Step

Entering is simple — just answer a fun “This or That” question each day. Here’s exactly how it works:

• 1
  Register or Log In at camel.com You need a free camel.com account (Username + password). If you don’t have one, register for free — no purchase required. You must be a tobacco consumer aged 21+.
• 2
  Find the Promotion Link Once logged in, look for the Camel Crush It Your Way promotion link on the website and click it.
• 3
  Answer the “This or That” Question Click your answer to the daily question — there are no right or wrong answers. This is your official “Play” for the day.
• 4
  See If You Won Instantly If your screen shows a prize-winning message, you’ve won an instant Mastercard prepaid card! If not, you’re still entered into the weekly and grand prize drawings.
• 5
  Earn a Bonus Play (Optional) If you didn’t win instantly, you may be offered an extra play by completing a short action (like reading an article). This gives you an additional instant win chance AND extra entries into the weekly and grand prize drawings. Max 2 bonus plays total over the whole promotion.
• 6
  Come Back Every Day You can play once per day (plus up to 1 bonus play per day if offered). The more days you play, the more entries you accumulate for the weekly and grand prize drawings.

Who Can Enter — Eligibility

Note: U.S. territories are also excluded. Void where prohibited by law.

Timeline & Key Dates

• March 16, 2026 at 12:00 PM ETPromotion begins — Weekly Period 1 starts
• March 18, 2026 at 11:59 PM ETWeekly Period 1 ends — drawing on March 19
• March 19 – April 29, 2026Weekly Periods 2–7 run with weekly drawings each Thursday
• April 30 – May 6, 2026Weekly Period 8 (final week)
• May 6, 2026 at 11:59:59 AM ETPromotion ends — all plays must be received by this time
• May 7, 2026Final weekly drawing (Period 8) — 5 cooler winners selected
• On or about May 6, 2026 (after 11:59:59 AM ET)Grand Prize drawing — 1 winner of $25,000 selected
• Within 3 business days of each drawingWinners notified by email — must respond within 7 days

Tips to Maximize Your Chances

• 📅
  Play Every Single DayEach daily play gives you one entry into that week’s weekly drawing AND one entry into the grand prize drawing. Over 51 days, that’s potentially 51 grand prize entries.
• ⚡
  Always Take the Bonus PlayIf you’re offered a bonus play after a non-winning round, take it. It costs nothing and gives you an extra instant win chance plus extra entries in both drawings.
• 📧
  Keep Your Email CurrentInstant win and sweepstakes winners are notified by email. Make sure the email on your camel.com account is one you check regularly.
• ⏰
  Don’t Miss a Weekly PeriodWeekly entries don’t roll over — if you miss a week entirely, you won’t have entries in that week’s drawing. Play at least once per week to stay in every drawing.
• 📬
  Respond to Winner Notifications FastIf you win the weekly or grand prize, you have only 7 days to return the required documents. Set up email notifications so you don’t miss the message.
• 🔒
  Use Only One AccountUsing multiple usernames will get all your plays disqualified. Stick to your single registered account throughout the entire promotion.

Frequently Asked Questions

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