Free Worth It Poster – For the entire month of May, we’ll send a print of the manifesto to anyone who wants to get some Worth It motivation*. It’s the perfect poster size for the office, garage, training pain cave, or anywhere you want to hang it, really. Simply click through, choose the image you want—there are two versions available—enter your address, and we’ll ship you a “Worth It: A manifesto for the not-quite-sure” poster. *USA only, limit one per person
Our mission is simple—to be the brand of choice for discerning riders. Founded on performance and fueled by innovation, our focus on the rider and their needs is our constant. From seasoned pros and weekend warriors, to kids and commuters—if you ride, we’re for you.
We believe bikes have the power to change lives. This simple truth drives us to be—and do—better. The passion we have for sharing our love of bikes with the world can be seen in those who choose to work here, and the people and organizations we partner with.