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Jewel began as a group of door-to-door salesmen selling tea and coffee from the back of horse-drawn wagons. Founded in 1899 by Frank Ross and his brother-in-law Frank Skiff, the company started with $700, a rented horse, and a secondhand wagon. In time, hundreds of routes were added across the nation and the Jewel Route man became a familiar, welcomed sight. After partnering and naming the venture Jewel Tea Company, the routeman called on his customers every other week directly to their homes. Beginning in the 40s, customers could place orders for items from a catalog. Merchandise was then delivered by mail.