Did Apple Bubly Just Make a Comeback? Everything You Need to Know

Remember when Bubly dropped their limited-run Apple flavor and fans lost their minds? Then—just like that—it vanished, leaving people scouring store shelves and eBay listings like it was vintage merch. Well, Apple Bubly is back in the conversation, and this time PepsiCo is doubling down with not only a re-release but also a giveaway that’s making it even harder to resist the hype.

For those new to the Bubly universe, this isn’t just sparkling water. Bubly has managed to do what few seltzer brands can: build a cult-like following that treats flavors like rare sneaker drops. Apple Bubly is the elusive unicorn, one of those flavors people whisper about in Reddit threads and demand PepsiCo bring back. Its crisp, slightly sweet, fall-forward flavor made it a seasonal must-have. Fans compared it to sipping a fizzy green apple Jolly Rancher—refreshing, nostalgic, and way cooler than plain seltzer.

So did it come back? Technically, yes—but in limited quantities and only through a clever campaign that feels part marketing stunt, part cultural event. Bubly is using scarcity as its flex, teasing Apple Bubly as a collector’s item rather than just a drink. It’s not sitting casually in grocery aisles; instead, it’s wrapped in exclusivity, bundled with merch, and presented as a prize.

What’s really happening here is Bubly taking a page out of streetwear culture. Think Supreme drops, but carbonated. By keeping Apple Bubly rare, PepsiCo is turning sparkling water into a lifestyle badge. People don’t just want to drink it—they want to show they got it. And that’s genius marketing.

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Why Apple Bubly Became a Cult Flavor

Apple Bubly stood out because it wasn’t trying to be subtle. Where some seltzers lean on light whispers of flavor, Apple Bubly punched through with a sharper, candy-crisp profile. It fit perfectly with fall vibes but didn’t feel too heavy for year-round sipping. People paired it with caramel vodka for makeshift cocktails, chilled it for late-night study sessions, or cracked it open after a workout because it was just fun.

The other reason for its cult status? Bubly knows how to meme itself. From Michael Bublé ad campaigns to winking can designs, every flavor feels like it comes with a sense of humor. Apple Bubly wasn’t just tasty—it was instantly iconic, memeable, and worthy of stanning.

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Quick Q&A About the Giveaway

Is this legit?
Yes. It’s run by Pepsi-Cola Company with Fooji, Inc. handling fulfillment.

How many times can I enter?
One entry per person, email, and phone number.

Are there instant wins or bonus entries?
No. This is a one-time entry sweepstakes only.

What’s the prize worth?
Each prize pack is worth $15, but the exclusivity is the real value. Only 25 people will win.