🐎 Ford Dirt & Derby Sweepstakes: Win a 2026 Bronco Badlands SUV ($52,075) + Kentucky Derby Trip!
Ford Motor Company is giving away the ultimate two-prize combo: a rugged 2026 Ford Bronco Badlands SUV worth $52,075 for the Grand Prize winner, and an unforgettable trip for two to the 2027 Kentucky Oaks & Kentucky Derby (worth $10,000) for the First Prize winner. Enter free at FordDerbySweepstakes.com — one entry per person, ends November 29, 2026.
The Grand Prize: A 2026 Ford Bronco Badlands Worth $52,075
The 2026 Ford Bronco Badlands is one of the most capable off-road SUVs on the market. Built for people who actually use their vehicles — not just for school pickup and grocery runs — the Bronco Badlands comes loaded with off-road hardware right from the factory. We are talking Sasquatch Package-ready, locking front and rear differentials, heavy-duty suspension, and that iconic boxy silhouette that turns heads everywhere it goes.
With an MSRP of $52,075, this is not a consolation prize. This is a life-changing vehicle. Whether you are hitting mountain trails, hauling gear to a campsite, or just finally driving something that makes you excited to get in the car — the Bronco Badlands delivers.
2026 Ford Bronco Badlands
Grand Prize — $52,075 MSRP. Factory off-road capability, locking differentials, rugged suspension.
Kentucky Derby Trip for 2
First Prize — $10,000 ARV. Flights, hotel, and tickets to the Kentucky Oaks & Derby on May 1–2, 2027.
Free to Enter
No purchase necessary. Visit FordDerbySweepstakes.com and fill out the form — takes under 2 minutes.
Ends November 29, 2026
You have until 11:59 PM ET on November 29, 2026. Winner drawn on or around November 30, 2026.
Must Be 21+ with a License
Open to US residents 21+ who hold a valid US driver’s license. One entry per person.
Also Enter at Events
Find a Ford display at select events and use the tablet on-site to enter — same as the online form.
The First Prize: A Dream Trip to the 2027 Kentucky Derby
If you do not walk away with the Bronco, you could still land one of the most coveted experiences in American sports: a trip for two to the 2027 Kentucky Oaks and Kentucky Derby at Churchill Downs in Louisville, Kentucky. This is the “Greatest Two Minutes in Sports” — and you would be there in person.
How to Enter the Ford Dirt & Derby Sweepstakes
There is only one entry per person — so make it count. Here is exactly what to do:
- Go to FordDerbySweepstakes.com — the official sweepstakes website. You can enter on desktop or mobile.
- Fill out the registration form — you will need your first and last name, email address, street address (no P.O. Boxes), city, state, zip code, and phone number.
- Check the box agreeing to the Official Rules — this step is required. If you skip it, your entry will not be submitted.
- Submit your entry — that is it! One entry per person for the entire sweepstakes period. No daily entries, no codes, no receipts needed.
- Alternatively, enter at a Ford event — if you spot a Ford display at a qualifying event, you can use the tablet on-site to enter the same way.
Prize Comparison: What You Could Walk Away With
| Prize | What’s Included | ARV | Winners |
|---|---|---|---|
| Grand Prize | 2026 Ford Bronco Badlands SUV | $52,075 | 1 |
| First Prize | Kentucky Oaks & Derby trip for 2 — flights, hotel, tickets (May 1–2, 2027) | $10,000 | 1 |
| Total Value | Combined prize pool | $62,075 | 2 total |
Frequently Asked Questions
🐎 You Made It! Enter the Sweepstakes Below
🏆 Prize Details
- Grand Prize:
- 2026 Ford Bronco Badlands SUV ($52,075)
- First Prize:
- Kentucky Derby Trip for 2 ($10,000)
- Total ARV:
- $62,075
📅 Critical Dates
- Start Date:
- April 24, 2026
- End Date:
- November 29, 2026 at 11:59 PM ET
- Winner Drawn:
- On or about November 30, 2026
📋 Eligibility
- Age:
- 21+ Years Old
- Location:
- 50 US States & DC
- Req:
- Valid US Driver’s License
More Sweepstakes You’ll Love
NO PURCHASE NECESSARY. Open to US residents 21+ with a valid US driver’s license. Ends November 29, 2026 at 11:59 PM ET. Sponsored by Ford Motor Company, 1 American Drive, Dearborn, MI 48126. Churchill Downs Incorporated is not a sponsor of this sweepstakes. Kentucky Derby® and Churchill Downs® are registered trademarks of Churchill Downs Incorporated. See full rules at FordDerbySweepstakes.com.
