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🐎 Ford Dirt & Derby Sweepstakes: Win a 2026 Bronco Badlands SUV ($52,075) + Kentucky Derby Trip!

Ford Motor Company is giving away the ultimate two-prize combo: a rugged 2026 Ford Bronco Badlands SUV worth $52,075 for the Grand Prize winner, and an unforgettable trip for two to the 2027 Kentucky Oaks & Kentucky Derby (worth $10,000) for the First Prize winner. Enter free at FordDerbySweepstakes.com — one entry per person, ends November 29, 2026.

The Grand Prize: A 2026 Ford Bronco Badlands Worth $52,075

The 2026 Ford Bronco Badlands is one of the most capable off-road SUVs on the market. Built for people who actually use their vehicles — not just for school pickup and grocery runs — the Bronco Badlands comes loaded with off-road hardware right from the factory. We are talking Sasquatch Package-ready, locking front and rear differentials, heavy-duty suspension, and that iconic boxy silhouette that turns heads everywhere it goes.

With an MSRP of $52,075, this is not a consolation prize. This is a life-changing vehicle. Whether you are hitting mountain trails, hauling gear to a campsite, or just finally driving something that makes you excited to get in the car — the Bronco Badlands delivers.

The First Prize: A Dream Trip to the 2027 Kentucky Derby

If you do not walk away with the Bronco, you could still land one of the most coveted experiences in American sports: a trip for two to the 2027 Kentucky Oaks and Kentucky Derby at Churchill Downs in Louisville, Kentucky. This is the “Greatest Two Minutes in Sports” — and you would be there in person.

How to Enter the Ford Dirt & Derby Sweepstakes

There is only one entry per person — so make it count. Here is exactly what to do:

1. Go to FordDerbySweepstakes.com — the official sweepstakes website. You can enter on desktop or mobile.
2. Fill out the registration form — you will need your first and last name, email address, street address (no P.O. Boxes), city, state, zip code, and phone number.
3. Check the box agreeing to the Official Rules — this step is required. If you skip it, your entry will not be submitted.
4. Submit your entry — that is it! One entry per person for the entire sweepstakes period. No daily entries, no codes, no receipts needed.
5. Alternatively, enter at a Ford event — if you spot a Ford display at a qualifying event, you can use the tablet on-site to enter the same way.

Prize Comparison: What You Could Walk Away With

Frequently Asked Questions

More Sweepstakes You’ll Love

NO PURCHASE NECESSARY. Open to US residents 21+ with a valid US driver’s license. Ends November 29, 2026 at 11:59 PM ET. Sponsored by Ford Motor Company, 1 American Drive, Dearborn, MI 48126. Churchill Downs Incorporated is not a sponsor of this sweepstakes. Kentucky Derby® and Churchill Downs® are registered trademarks of Churchill Downs Incorporated. See full rules at FordDerbySweepstakes.com.

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