Ever dreamt of getting a PR box just like an influencer — for free? If your makeup bag could use a serious upgrade (and your budget says "not today"), NYX Professional Makeup is giving away three exclusive merch kits in the Soft n’ Smushy Edit Merch Collection Sweepstakes — and yes, it's 100% real, and 100% free to enter.

The sweepstakes runs through July 21, 2025, and it’s designed to make your vanity look like a Sephora haul exploded — in the best way. Each kit is worth $92 and packed with NYX favorites straight from their newest collection drop. And here’s the catch: Only three lucky winners will score it.

You don’t need to spend a dime — no purchase necessary, no hidden catch. Just a quick form fill via your NYX Cosmetics account and you're in. But don’t sleep on it — this is a one-time entry sweepstakes, and the clock is ticking.

Let’s break it all down — what you’ll win, how to enter, and whether this is too good to be true (spoiler: it’s not).

🛍️ PRIZE BREAKDOWN: What’s Inside the Soft n’ Smushy Merch Collection?

Each winner gets a glam-worthy prize pack valued at $92, curated by NYX Professional Makeup’s latest drop: the Soft n’ Smushy Edit. Think plush textures, dreamy colors, and TikTok-ready vibes.

Here’s what’s on the line:

• NYX Soft n’ Smushy Merch PR Kit (Approx. Retail Value: $92 each)
  • Includes a full bundle of NYX cosmetics — details vary, but expect fan-faves from the new collection
  • Includes branded merch items curated for the Soft n’ Smushy release
  • PR box-style packaging just like the ones sent to influencers

💡Total Prize Pool Value: $276

Only three winners will be selected — making this a low-entry sweepstakes with high-impact glam potential. This isn’t a filler prize. This is a red-carpet-in-a-box.

✨ WHAT YOU CAN DO WITH THE PRIZE IF YOU WIN

Let’s be real — makeup’s not just about beauty. It’s about transformation, confidence, and a little bit of main character energy. Whether you're a beauty newbie or you’ve been beating your face like a MUA since 2012, this PR kit has your name written all over it.

So what can you do with it?

• Stock up your makeup drawer: Upgrade your daily essentials with pro-grade pigments and plush formulas.
• Content creation: Run a beauty blog, TikTok channel, or just love unboxing hauls? This PR kit gives influencer vibes — perfect for your next “Get Ready With Me.”
• Gift the glam: Share with friends or put together mini bundles as b-day surprises. The value is high, the quality is there, and the presentation is seriously luxe.
• Try before you buy more: If you’ve been eyeing NYX’s Soft n’ Smushy collection, this is a guilt-free way to sample the hype before dropping your own cash.

It’s the kind of win that doesn’t just feel good — it looks good too.

❓Q&A — EVERYTHING YOU NEED TO KNOW

Is this legitimate?
Yes — this is a legitimate sweepstakes run by NYX Professional Makeup, a L'Oréal-owned cosmetics brand. All legal terms, prize details, and eligibility rules are available in their official rules.

How many entries are allowed?
This is a one-time entry sweepstakes. Only one (1) entry per person and per email address will be accepted. Multiple entries will be voided.

Are there bonus entries?
Nope — this isn’t one of those “tag your friends” or “get 5 bonus entries” setups. Just one clean entry and you’re done.

How many prizes can you win?
Only one prize per winner. There are three (3) total prizes available — one per selected winner.

When will winners be chosen?
Winners will be selected on or around August 4, 2025 and contacted via email. If you win, be ready to respond within 48 hours, or your prize might go to someone else.