Hellmann’s / Best Foods
Label Hunt 2026
Sweepstakes
Hunt for the limited-edition label and win a collector’s jar! 100 winners total — enter daily through April 5, 2026. Open to all 50 states, 18+.
What Is the Label Hunt 2026 Sweepstakes?
Hellmann’s and Best Foods — the same beloved mayonnaise brand, just sold under different names depending on where you live — are running the Label Hunt 2026 Sweepstakes. The promotion runs from March 11 through April 5, 2026, and gives away 100 limited-edition collector’s jars to lucky winners across the country.
Here’s the cool twist: the sweepstakes is split into two separate drawings based on your location. If you live east of the Rocky Mountains, you enter through the Hellmann’s website and compete for 70 prizes. If you live west of the Rockies, you enter through the Best Foods website and compete for 30 prizes. Same product, same sweepstakes — just two regional brands and two separate prize pools.
The prize is a limited-edition Hellmann’s or Best Foods jar — a collector’s item with no stated retail value. This is a fun, free-to-enter sweepstakes for mayo fans and collectors alike!
Entry is completely free — no purchase necessary. You can enter once per day throughout the sweepstakes period, which means up to 26 total entries. The more days you enter, the better your odds!
Which Link Should I Use? East vs. West Explained
This is the most important thing to get right. Use the link that matches your geographic location — east or west of the Rocky Mountains. Using the wrong link won’t disqualify you, but it will put you in the wrong brand’s drawing pool.
Not sure which side of the Rockies you’re on? A simple rule: if you live in a state that borders the Pacific Ocean or is in the Mountain time zone, you’re likely west of the Rockies. Everyone else is east.
The Prizes — Limited-Edition Collector’s Jars
The limited-edition jars are special collector’s items — the sponsor (Unilever/Conopco) has not stated a retail value. Winners receive the jar for their corresponding brand based on which website they entered from. Prizes ship automatically within 6–8 weeks after the sweepstakes ends.
Please check the ingredients before consuming any product included as part of the prize, as the sponsor advises checking for any potential allergens.
How to Enter Step by Step
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1Figure Out Your Region Are you east or west of the Rocky Mountains? East = Hellmann’s link. West = Best Foods link. See the section above for a full state list if you’re unsure.
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2Click the Right Entry Link East of the Rockies: visit hellmanns.com/us/en/label-hunt-2026.html. West of the Rockies: visit bestfoods.com/us/en/label-hunt-2026.html. Both links are in the entry section at the bottom of this page.
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3Complete the Online Registration Form Fill out the entry form with your required information. One entry is submitted per form completion.
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4Come Back Daily You can enter once per day through April 5, 2026. Each daily entry adds another chance to win. Set a reminder and come back every day!
Who Can Enter — Eligibility
| Requirement | Details |
|---|---|
| Age | 18 years of age or older at time of entry |
| Residency | Legal resident of the 50 United States or Washington D.C. |
| Entries Per Day | One (1) entry per person per day |
| Purchase Required? | No — free entry, no purchase necessary |
| Automated Entries | Prohibited — automated, script, macro, AI, or robotic entries will be disqualified |
| Sponsor Employees | Employees of Conopco/Unilever and their agencies are not eligible |
Timeline & Key Dates
- March 11, 2026 at 12:00 AM ETSweepstakes opens — first day of entries begins
- Daily through April 5, 2026Enter once per day — up to 26 total entries possible
- April 5, 2026 at 11:59 PM ETFinal day of entries — last chance to enter
- On or about April 10, 2026Random drawings — 70 Hellmann’s winners + 30 Best Foods winners selected
- 6–8 weeks after sweepstakes endsPrizes ship automatically to winners at their registered mailing address
Tips to Maximize Your Chances
- Enter Every Single DayYou can enter once per day through April 5 — that’s up to 26 total entries. Each daily entry is another chance to win. Set a daily reminder so you don’t miss a day!
- Use the Right Regional LinkMake sure you’re using the correct link for your region. East of the Rockies = Hellmann’s. West of the Rockies = Best Foods. Using the right link puts you in the correct prize pool.
- West Has Fewer CompetitorsThe Best Foods drawing has 30 prizes vs. 70 for Hellmann’s — but it also covers fewer states. Your odds depend on how many people enter in your brand’s pool. Either way, daily entries are your best strategy.
- Prizes Ship AutomaticallyWinners don’t need to do anything extra — prizes ship automatically to the mailing address you provide at entry. Make sure your address is correct when you register!
- One Entry Per Day OnlyOnly one entry per person per day is allowed. Automated entries are explicitly prohibited and will result in disqualification. Keep it clean — one honest entry per day.
- It’s a Collector’s Item!The limited-edition jars are special — even if you’re not a huge mayo fan, these are fun collector’s items. The sweepstakes is free to enter, so there’s no reason not to try!
Frequently Asked Questions
More Free Sweepstakes to Enter
Ready to Enter Today?
Pick your region below and click the right link — enter once per day through April 5 for your best shot at winning a limited-edition collector’s jar!
Ready to Enter?
You’re halfway through the guide! Jump to the entry section and pick your regional link to get today’s entry in.
