LAY’S® Potato Payday Sweepstakes
February 8, 2026 | 1:00 PM ET – 9:45 PM ET
Win Big During the Big Game!
We are giving away $100,000 in cash prizes instantly on X (formerly Twitter).
Date: February 8, 2026
Go to @Lays on X to Enter
How to Enter
No Purchase Necessary. Internet Access & X Account Required.
Repost
Repost the Sponsor Post. It should prepopulate with the required tags.
Check Tags
Ensure your post includes:
@Lays, #LaysSBLX, and #entry.
Limit: Maximum of two (2) Entry Posts per person/X account during the entire Promotion Period.
Prizes & Schedule
Instant Win Prizes are randomly seeded throughout the game.
| Entry Period | Time (ET) on Feb 8, 2026 | Prize Amount | Qty |
|---|---|---|---|
| 1. PRE-GAME / PRE-KICK | 1:00:00 PM – 6:29:59 PM | $1,000.00 Cash | 25 |
| 2. Q1 – Q2 | 6:30:00 PM – 7:59:59 PM | $5,000.00 Cash | 4 |
| 3. HALFTIME | 8:00:00 PM – 8:14:59 PM | $10,000.00 Cash | 3 |
| 4. Q3 – Q4 | 8:15:00 PM – 9:45:00 PM | $25,000.00 Cash | 1 |
Official Rules
OFFICIAL RULES
NO PURCHASE OR PAYMENT OF ANY KIND IS NECESSARY TO ENTER OR WIN. A PURCHASE WILL NOT INCREASE YOUR CHANCE OF WINNING. INTERNET ACCESS REQUIRED.
ELIGIBILITY: Open to legal residents of the 50 United States and Washington D.C., who are 18 years of age or older (19 in AL/NE) at the time of participation. Void in Puerto Rico, U.S. Virgin Islands, and where prohibited.
PROMOTION PERIOD: Starts February 8, 2026 at 1:00:00 PM ET and ends February 8, 2026 at 9:45:00 PM ET.
HOW TO ENTER: Sponsor will make posts on X. Repost the Sponsor Post on X containing: @Lays, #LaysSBLX, and #entry. Limit 2 entries per person total. Entry must be manual; automated entries are void.
PRIZES: Total ARV $100,000. Prizes awarded as checks. Winners are responsible for taxes. Limit 1 prize per person.
WINNER NOTIFICATION: Potential winners will receive a message from @Lays via X with instructions. Must respond within 48 hours.
SPONSOR: Frito-Lay, Inc., 7701 Legacy Dr., Plano, Texas 75024.
For full details, please refer to the original Official Rules document text provided in the promotion materials.
