The Michelob Ultra #PlayForUltra Vault Sweepstakes is offering some incredible prizes, including VIP sports experiences, a golf cart, and even a “lifetime supply” of Michelob Ultra. The catch? You need to watch their commercial and count the number of times a pickleball appears on screen—but do you really need to get the answer right?
In this post, we will go over the prizes, break down the best prize and why, answer common questions, and explain how to enter.
What Can You Win?
Michelob Ultra is offering multiple prize tiers, with the Grand Prize being a sports fan’s dream.
Grand Prize (1 Winner) – VIP Sports Experience
The grand prize winner receives an all-inclusive sports package with trips to four major sporting events:
- NBA Finals Experience – Two tickets to one game, hotel stay, and travel funds ($6,500 value)
- FIFA Club World Cup 2025 Experience – Two tickets, hotel stay, and travel funds ($6,500 value)
- 2025 Ryder Cup Experience – VIP tickets, hotel, private shuttle, and merchandise ($15,000 value)
- Winter Olympics Milano Cortina 2026 Experience – Two event tickets, hotel, and travel funds ($12,000 value)
Total Prize Value: Over $40,000
First Prize (1 Winner) – Lifetime Supply of Michelob Ultra
- $9,000 prepaid card, enough to buy one 12-pack per month for 30 years
- Alcohol is not included—the card can technically be used for anything
Second Prize (1 Winner) – E-Z Go Golf Cart
- Valued at $8,174
- No customization options; must accept the prize as awarded
Vault Prizes (9 Winners) – Michelob Ultra Swag
- Beer fridge
- Single speed bike
- Cooler
- Garmin sport watch
- Golf bag
- Pickleball tote
- Michelob Ultra neon sign
- Pickleball paddle
- 40 oz Stanley mug
What is the Best Prize and Why?
Best Prize: The Grand Prize
The grand prize is the best by far because it includes four major sports trips valued at over $40,000. This is a once-in-a-lifetime experience, covering travel, tickets, and accommodations to some of the most sought-after sporting events.
If you are a sports fan, this is the ultimate VIP experience.
Second Best: Lifetime Supply of Michelob Ultra
While this sounds appealing, it is actually just a $9,000 prepaid card, meaning you can technically use it for anything—not just beer.
Frequently Asked Questions
Do you need to get the answer right?
According to the official rules, you must correctly count the number of pickleballs in the Michelob Ultra commercial to receive an entry. However, many sweepstakes accept a range of answers, so being close may still qualify.
Can you enter without watching the commercial?
For Entry Period 1, you need to submit a pickleball count. However, for Entry Periods 2-5, you do not need to count pickleballs—just tag a friend on social media.
Is this sweepstakes free to enter?
Yes, there is no purchase required.
Who can enter?
You must be a legal U.S. resident (excluding Maryland) and at least 21 years old to enter.
Michelob Ultra #PlayForUltra Vault Sweepstakes
There are five (5) entry periods:
- Entry Period 1: January 28, 2025, 9:00 AM EST – Kickoff of the Big Game on February 9, 2025.
- Entry Period 2: Start of Quarter 1 – End of Quarter 1 of the Big Game.
- Entry Period 3: Start of Quarter 2 – End of Quarter 2 of the Big Game.
- Entry Period 4: Start of Quarter 3 – End of Quarter 3 of the Big Game.
- Entry Period 5: Start of Quarter 4 – End of Quarter 4 of the Big Game.
Open to legal residents of the U.S. (excluding Maryland), ages 21+.
One (1) entry per person.
Grand Prize: VIP sports experience package (NBA Finals, FIFA Club World Cup, Ryder Cup, and Winter Olympics – $40,000+ value)
First Prize: Lifetime supply of Michelob Ultra ($9,000 prepaid card)
Second Prize: E-Z Go Golf Cart ($8,174 value)
Vault Prizes: Michelob Ultra swag (Beer fridge, bike, cooler, and more)
There are two ways to enter:
- Website Entry: Visit MichelobUltra.com, watch “The ULTRA Hustle” commercial, count how many times a pickleball appears, and submit your answer.
- Social Media Entry (Entry Period 1 Only): Comment on Michelob Ultra’s Facebook, Instagram, or X (Twitter) post with the correct pickleball count, tag a friend (21+), and include #PlayForULTRA and #Sweepstakes.
