In celebration of Nestlé Purina Cat Chow’s 60th anniversary, the Cat Chow 60 Years. 60 Stories. The contest was launched to honor the special bond between cats and their owners. This contest provides an opportunity for cat owners to share their unique stories about how their feline companions have positively impacted their lives. With a chance to win exciting prizes, cat lovers from all over the United States have eagerly participated in this extraordinary event.
Contest Duration and Eligibility
The Nestlé Purina Cat Chow 60 Years. 60 Stories. The contest is open to legal residents of the 50 United States and the District of Columbia who were 18 years or older (19 years or older for residents of AL & NE). The contest spanned from July 17, 2023, at 12:00:00 AM Central Time (CT) to August 13, 2023, at 11:59:59 PM CT. Void where prohibited by law, this contest provided an inclusive platform for cat owners to share their heartfelt stories.
How to Enter the Contest
To enter the contest, eligible participants could visit the official contest website, www.60stories.catchow.com, during the contest entry period. The entry process was simple and straightforward. Participants were required to complete an online entry form, which included providing a short story, original poem, or original song lyric about how their cat has impacted their life. The story was limited to 750 characters, allowing participants to express their experiences concisely. Additionally, participants were instructed to upload a photo or artwork featuring their beloved feline companion.
Submission Requirements and Content Restrictions
Participants were advised that their submissions, including the story and visual assets, could potentially be made available to the public on the sponsor’s website and social media pages. While the sponsor did not guarantee confidentiality, participants were assured that their personal information would be handled in accordance with the relevant privacy policies. To ensure fair competition, certain submission requirements and content restrictions were put in place.
The submission assets, including the story content, photos, and artwork, were not allowed to contain material that violated or infringed upon someone else’s rights, privacy, publicity, or intellectual property. Participants were also prohibited from including material that promoted hatred, harm, or discrimination based on race, sex, religion, nationality, disability, sexual orientation, or age. Additionally, submissions featuring indecent or unsafe behavior, profanities, obscenities, or inappropriate content were disqualified. The sponsor reserved the right to disqualify any entry that negatively reflected upon the sponsor, the contest, or any other person or entity.
Contest Periods and Judging
The contest consisted of two distinct periods: the contest entry period and the judging period. The contest entry period began on July 17, 2023, and ended on August 13, 2023. During this period, participants were encouraged to submit their entries via the official contest website. Once the contest entry period concluded, the judging period commenced from August 14, 2023, through August 25, 2023.
The judging process took place under the supervision of the administrator, Brandmovers, Inc. All eligible submissions received during the contest entry period were evaluated based on specific judging criteria. The judging criteria included the richness and detail included in the story (25%), creativity in the story (25%), creativity of the visual asset (25%), and how well the submission fit within the Purina Cat Chow brand and contest theme (25%). The submission with the highest score, considering these criteria, was awarded the grand prize. Additionally, the top forty-nine submissions with the next highest scores were selected as first prize winners.
Prizes and Winner Selection
The Nestlé Purina Cat Chow 60 Years. 60 Stories. Contest offered enticing prizes for the winners. The grand prize winner received a cash prize of $10,000.00, a copy of the Purina Cat Chow 60th Anniversary story compilation book (ARV $15.00), and a year’s supply of Purina Cat Chow in the form of thirteen coupons (ARV $260.00). The total approximate retail value (ARV) of the grand prize was $10,275.00.
Forty-nine first prizes were also awarded, with each winner receiving a copy of the Purina Cat Chow 60th Anniversary story compilation book (ARV $15.00) and a year’s supply of Purina Cat Chow in the form of thirteen coupons (ARV $260.00). The total ARV of the first prizes was $275.00 each. Winners were responsible for any associated taxes.
The winner selection process was based on the scores assigned during the judging period. In the event of a tie, the submission that best fit within the Purina Cat Chow brand and contest theme criteria was deemed the winning submission. The sponsor reserved the right to select fewer than forty-nine first prize winners if there weren’t enough entries received during the contest entry period.
Claiming the Prize
To claim their prizes, potential winners were required to verify their email and mailing address to the sponsor within ten business days of being notified. Additionally, winners were required to provide the necessary prize releases and tax forms, if applicable. Failure to comply within the specified timeframe resulted in forfeiture of the prize. Prizes were mailed to the winners or arrangements were made for prize delivery. The sponsor was not responsible for any lost, late, or damaged prizes during the mailing process.
Conclusion
The Nestlé Purina Cat Chow 60 Years. 60 Stories. Contest successfully celebrated the unique bond between cats and their owners. Through heartfelt stories and captivating visuals, cat lovers across the United States shared their personal experiences and the positive impact their feline companions had on their lives. With exciting prizes awaiting the winners, this contest truly showcased the joy and love that cats bring into our homes. As the contest came to a close, the participants eagerly awaited the announcement of the grand prize winner and the forty-nine first prize winners, who would forever be a part of the Cat Chow legacy.
