Pepsi Rookie of the Week Sweepstakes: Win $25 Gift Cards Every Week

If you love football, free food, and a shot at weekly prizes, Pepsi just dropped a sweepstakes that feels like the ultimate fan perk. The Pepsi Rookie of the Week Sweepstakes is live from September 9, 2025, through January 8, 2026, and it’s serving up over $45,000 worth of prizes. Think free subs, wings, pizza, and tacos—all for simply voting on the NFL’s hottest rookies. Sounds like a pretty solid tradeoff, right?

This isn’t a one-time shot—it’s a daily entry sweepstakes that resets every week. That means the more you participate, the more chances you stack. With 100 prizes dropping each week and 1,800 winners total, your odds here are far better than the average lottery-style promo.

Let’s break it down.

Prize Breakdown

Here’s the highlight reel: Pepsi is putting up 1,800 total prizes throughout the season, spread across 18 nonconsecutive weekly entry periods. Each week, 100 winners will score a $25 digital gift card to one of these six fan-favorite restaurants:

• Applebee’s – perfect for a casual night out or a round of half-priced apps
• Buffalo Wild Wings – where football Sundays basically live
• Jersey Mike’s – subs that actually taste like they belong on game day
• Subway – fresh and fast fuel on the go
• Pizza Hut – when you want the classic football-watching spread
• Taco Bell – because sometimes a Crunchwrap Supreme just hits

Each gift card carries its own terms and conditions, but all are digital and easy to redeem. Weekly prize value adds up to $2,500, and the grand total of all prizes across the sweepstakes is a hefty $45,000.

What You Can Do With the Prize if You Win

A $25 gift card might not buy you season tickets, but it’s more versatile than you think. Imagine grabbing wings and beers with friends at Buffalo Wild Wings, fueling up on Jersey Mike’s subs before kickoff, or saving a Pizza Hut card for that inevitable holiday week when nobody wants to cook.

For families, Taco Bell or Subway becomes a quick dinner solution when schedules get wild during football season. College kids? Applebee’s apps and late-night deals will stretch that $25 further than you’d expect.

You can even stash the digital gift card for a future night out, or pool your winnings if lightning strikes twice (though keep in mind the rules: one prize per person per week). Either way, it’s a guaranteed way to turn a simple online vote into actual, usable rewards that fit into your daily life. It’s food money you didn’t have to budget for—always a win.

And let’s not forget: this isn’t just about one shot at a prize. With daily entries, you could be voting for rookies multiple times a week and stacking opportunities to snag that card. By the end of the season, you could easily rack up a stash of free meals.

Q&A

Is this legitimate?
Yes. This sweepstakes is officially sponsored by Pepsi-Cola Company and administered by Genesco Sports Enterprises, Inc. It’s tied directly to the NFL Rookie of the Week vote at nfl.com/rookies. The NFL doesn’t sponsor the giveaway itself, but Pepsi has been running these types of promotions for years.

How many entries are allowed?
You’re allowed one entry per person/email address per day during each eligible week. Each week acts as a separate sweep, so entries don’t carry over.

Are there bonus entries?
No. This is a straightforward sweepstakes: vote, submit your form, and you’re entered. No bonus tasks or referrals required.

How many prizes can you win?
Limit is one prize per person/household per week. With 18 weekly periods, you technically have multiple chances to win across the season—but only one prize max per week.