What Is the Sally Beauty COLORfest Giveaway?

Sally Beauty is celebrating their SALLY.COLORfest event in Los Angeles this Saturday with a unique spin-the-wheel giveaway for fans who can’t make it in person. Instead of a standard entry form, this one works differently — you screenshot the spinning wheel on their Instagram Reel, and wherever the arrow lands determines which product you’ll receive!

There are 6 different beauty products on the wheel, with 10 winners per product — that’s 60 total prizes up for grabs. Each product is valued between $10 and $15. To claim your entry, you screenshot the post and DM it directly to Sally Beauty on Instagram.

This giveaway is TODAY ONLY — it opens at 11:00 AM EDT and closes at 11:59 PM EDT on March 12, 2026. You have less than 24 hours to enter!

“NO PURCHASE NECESSARY. Void where prohibited. Promotion begins 03/12/26 at 11:00 AM EDT and ends 03/12/26 at 11:59 P.M. EDT.” — Official Rules

The Prizes — 6 Surprise Beauty Products

There are 6 different products on the wheel, and 10 winners will receive each product — for a total of 60 prizes. The arrow in your screenshot determines which product you’re entered to win. Each prize is valued between $10 and $15.

The total approximate retail value of each prize is $10 to $15. Prizes are non-transferable and cannot be exchanged for cash. The product you’re entered to win is determined by where the arrow lands in your screenshot — so take that screenshot and send it in!

How to Enter Step by Step

This giveaway has a unique entry method — no form to fill out, just a screenshot and a DM. Here’s exactly what to do:

• 1
  Go to the Sally Beauty Instagram Reel Visit the official Sally Beauty COLORfest giveaway Reel at instagram.com/reels/DVwkEyPCFCG/ — this is the spinning wheel post.
• 2
  Screenshot the Post Take a screenshot of the Reel while it’s playing. The arrow on the spinning wheel will be pointing at one of the 6 products — that’s your prize entry! The position of the arrow in your screenshot determines which product you’re entered to win.
• 3
  DM Your Screenshot to @sallybeauty Send your screenshot directly to Sally Beauty via Instagram Direct Message. This is how you officially submit your entry — no DM means no entry!
• 4
  Follow @sallybeauty on Instagram Make sure you’re following @sallybeauty on Instagram. This is required to participate in the giveaway and to receive any winner notification via DM.
• 5
  Wait for Winner Notification The giveaway closes tonight at 11:59 PM EDT. Winners will be notified via Instagram DM. Check your message requests folder after the deadline!

Who Can Enter — Eligibility

This giveaway is open to all U.S. residents 18 and older. Here’s the full breakdown:

Unlike many giveaways, this one is open to all 50 states including Alaska and Hawaii — no exclusions! All U.S. residents 18+ are eligible to enter.

Timeline & Key Dates

• March 12, 2026 — 11:00 AM EDT

  Giveaway opens — Sally Beauty posts the spinning wheel Reel on Instagram
• March 12, 2026 — All Day

  Entry window — screenshot the Reel and DM your screenshot to @sallybeauty
• March 12, 2026 — 11:59 PM EDT

  ENTRY DEADLINE — all entries must be submitted before midnight tonight!
• After March 12, 2026

  Winner selection — 60 winners randomly chosen (10 per product)
• Winner Notification

  Winners notified via Instagram DM — check your message requests folder!

Tips to Maximize Your Chances

📸 Take Your Screenshot Right Now

This giveaway closes TONIGHT at 11:59 PM EDT. Don’t wait — go to the Instagram Reel right now, take your screenshot, and DM it to @sallybeauty immediately. The sooner you enter, the more time you have to make sure your DM went through.

📬 Make Sure Your DM Actually Sends

The entry is only valid if Sally Beauty receives your DM with the screenshot. After sending, check that the message shows as “Delivered” or “Seen” in your Instagram DMs. If Sally Beauty doesn’t follow you back, your message may land in their Message Requests — but as long as you send it, you’re entered.

👁️ Follow @sallybeauty Before DMing

Follow @sallybeauty on Instagram before you send your DM. This ensures your message goes to their main inbox rather than a filtered folder, and it’s required to participate in the giveaway.

🎡 The Arrow Position Matters

The product you’re entered to win is determined by where the arrow is pointing in your screenshot. Each of the 6 products has 10 winner slots, so there’s no “better” position on the wheel — all products have equal odds. Just take the screenshot and send it in!

📱 Check Your Message Requests After Tonight

Winners are notified via Instagram DM. If Sally Beauty doesn’t follow you, their winner notification may land in your Message Requests folder rather than your main inbox. After the deadline, check both your regular DMs and your Message Requests to make sure you don’t miss a win notification.

Frequently Asked Questions

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