In recent news, a class action lawsuit has been filed against Shutterfly LLC, a popular e-commerce store specializing in photography products and personalized photo printing services. The lawsuit alleges that Shutterfly engaged in deceptive advertising practices by falsely advertising improper discounts on its merchandise. This article will provide an overview of the Shutterfly class action settlement, including eligibility, potential rewards, and the claim filing process.
Background of the Lawsuit
The lawsuit, Rivali v. Shutterfly LLC, et al., was filed by a plaintiff who claimed that Shutterfly utilized false reference pricing in its advertising. False reference pricing occurs when a seller fabricates a higher “original” price for a product and then offers it at a lower price under the guise of a sale. The plaintiff argues that Shutterfly’s actions violate various laws, including California’s Unfair Competition Law, California’s False Advertising Law, the California Consumer Legal Remedies Act, and the Federal Trade Commission Act.
Shutterfly, based in Redwood City, California, has denied any wrongdoing but has agreed to the settlement to resolve the claims. The company specializes in photography-related products and personalized photo printing services, offering customized photo books, framed pictures, and various items adorned with personalized image prints.
Settlement Details
1. Eligibility
The settlement class includes anyone who purchased one or more products from Shutterfly.com between April 1, 2018, and August 25, 2023, at discounts from an advertised reference price and has not received a refund or credit for their purchase.
2. Potential Award
All class members who submit a valid claim form will receive a voucher for up to $25 towards any purchase on Shutterfly.com. Class members who do not submit a claim form will receive a Direct Response Voucher for up to $5 towards any purchase on the website.
3. Proof of Purchase
No proof of purchase is required to submit a claim under the class action settlement. However, Shutterfly or the claims administrator may verify the claim.
4. Claim Form Deadline
The deadline to file a claim is February 5, 2024. It is important to submit the claim form by this date to ensure eligibility for the potential reward.
How to File a Claim
To file a claim, eligible individuals must complete and submit a claim form to the designated claims administrator. The claim form should include the necessary information, such as contact details and relevant purchase information. The claims administrator will review the submitted claims and process the vouchers accordingly. You can file a claim here.
Defendant’s Response
Shutterfly has denied the allegations of deceptive advertising but has agreed to the settlement to resolve the claims. The company’s decision to settle does not imply an admission of guilt or liability.
Final Fairness Hearing
A final fairness hearing is scheduled to take place on February 9, 2024. During this hearing, the court will review the settlement terms and determine whether they are fair and reasonable. Class members have the option to opt out or object to the settlement before the hearing.
Conclusion
If you have made a purchase from Shutterfly.com between April 1, 2018, and August 25, 2023, at a discounted price, you may be eligible to participate in the class action settlement. The settlement offers a potential reward of up to $25 towards future purchases on Shutterfly.com. Make sure to file your claim by the deadline and stay updated on the progress of the lawsuit. By participating in the settlement, you can potentially benefit from the resolution of this class action lawsuit against Shutterfly.
