Sip, Scratch, and Score Your Summer: The Summer Refreshing Uplift Instant Win Game and Sweepstakes

Summer just got a whole lot more refreshing thanks to Coca‑Cola’s Summer Refreshing Uplift Instant Win Game and Sweepstakes. Whether you’re poolside, road tripping, or firing up the grill, this dual-promotion has been engineered to sprinkle a little extra fun—and prizes—into every sun-drenched moment. Here’s your ultimate guide to turning ordinary sips of Coke into extraordinary summer memories.

What’s the Buzz? Instant Wins + Grand Sweepstakes

This promotion is a two‑pronged fiesta:

1. Instant Win Game: Scratch, tap, or click to reveal immediate prizes across five themed “Prize Pools”
2. Sweepstakes Drawing: Every play nets you an entry (plus bonus entries) for one grand $8,000 travel voucher

Because let’s face it—winning a pool float is cool, but charting your own epic road trip with four friends? Now we’re talking.

How to Play: From QR Code to Celebration

1. Spot the QR
   • Scan the QR code on marked Coke merch or marketing materials (or head straight to the entry page).
2. Log In or Sign Up
   • Create a free Coca‑Cola account (if you haven’t already).
3. Pick Your Prize Pool & Play
   • Choose one of five fun zones—Pool, Beach, Festival, Cookout, or Road Trip—and “scratch” the digital surface with your finger or mouse.
4. Win Instantly or Score an Entry
   • Instant winners nab prizes on the spot. Non‑winners still earn one entry into the Grand Prize drawing; play five days in a row and snag a bonus entry on Day 5!
5. Limit
   • One play per person per day (a “day” resets at midnight ET, except May 19’s kickoff runs 10 am–11:59 pm ET).

Dive into the Instant Win Prizes

Every prize pool brims with goodies tailored to its theme. Here’s what you could scratch your way to:

Odds of instant wins vary by pool, prize availability, and time of play.

The Grand Prize: Your Personalized $8,000 Road Trip

All entries from your daily plays (plus any bonus entries) funnel into a random drawing on or about July 14, 2025. One lucky adventurer will snag an $8,000 travel voucher, redeemable for:

• Airfare, hotel, car or RV rental
• Up to three travel companions on the same itinerary
• Flexibility to craft a single epic road trip anywhere in the U.S./D.C.

(Terms apply: bookings 30–60 days in advance, blackout dates, credit card holds, standard travel-provider regulations.)

Who Can Play?

• Residency: 50 U.S. states + D.C.
• Age: 13 years or older (minors need parental consent)
• Exclusions: Coca‑Cola employees, affiliates, and their immediate families

Void where prohibited. Always read the Official Rules for full legal deets.

FAQ: Quench Your Curiosity

Q: Do I have to buy Coke to play?
A: Nope! No purchase necessary, and buying won’t up your odds.

Q: Can I play on mobile and desktop?
A: Absolutely—scratch with your finger on mobile or your mouse on desktop.

Q: What counts as “five days in a row”?
A: Consecutive calendar days: midnight–midnight ET.

Q: When does this end?
A: July 13, 2025 at 11:59 pm ET.

Q: How many total winners?
A: Thousands of instant winners across all pools, plus one Grand Prize recipient.

Coca‑Cola Summer Refreshing Uplift

🗓️ Entry Period:
May 19, 2025 10:00 am ET – July 13, 2025 11:59 pm ET

🌎 Eligibility:
Legal residents of the 50 U.S. & D.C., age 13+ (minors need parental permission)

🔁 Entry Limit:
One Instant Win play & one Sweepstakes entry per person per day

🎁 Instant Win Prizes:
• Pool Prize Pack ($45 ARV) – 400 winners
• Beach Prize Pack ($40 ARV) – 400 winners
• Festival Prize Pack ($47 ARV) – 400 winners
• Cookout Prize Pack ($32 ARV) – 400 winners
• Road Trip Pack ($40 ARV) – 600 winners
+ AMC Black Tickets, Uber cards, Universal tickets, cruise vouchers & more

Official Entry Site

✅ Entry Checklist:

• ✔️ Log in or create a Coca‑Cola account
• ✔️ Scan the QR or visit the entry page
• ✔️ Pick a Prize Pool and scratch to play

⏰ Set Daily Reminder

📎 Official Rules: View full rules