Lucky Charms Marshmallow Only Sweepstakes & Instant Win Game

Lucky Charms Marshmallow Only Sweepstakes & Instant Win GameEnds: December 31, 2017 at 11:59 p.m. ET

How to Enter: YOU CAN NOT ENTER WITHOUT PURCHASE UNTIL DECEMBER! During the Promotion Period, you must obtain a code in order to play the Instant Win Game. There are three (3) ways to obtain a code for the Instant Win Game:

  • Purchase a Participating Product: During the Promotion Period, purchase a specially-marked package of Original Lucky Charms (each a “Qualifying Purchase”) from a participating retailer, while supplies last. Locate the code which is printed on the inside of the back panel of the specially marked package (“Product Code”) and have it available when you complete the below instructions.
  • Free Code: Mail-In Free Code Request — From April 5, 2017 to December 17, 2017: To obtain a Product Code without making a purchase, hand print your name, address, day and evening phone numbers (if different), email address, and date of birth on a 3″ x 5″ piece of paper and mail it in an envelope with proper postage and the name of prize pool (“National” for a National Prize Pool Product Code or “Retailer” for a Retailer Prize Pool Product Code) which you wish to enter, written on the outside of the envelope, to “Lucky Charms Marshmallow Only Program,” c/o HelloWorld, Inc., P.O. Box 5503, Department 830075, Kalamazoo, MI 49003. Limit: One (1) Code request per envelope.
  • To request a Code online, visit www.MarshmallowOnly.com and follow the links and instructions to complete and submit the Code request form, including a valid email address as well as specify if you would like to receive a National Prize Pool Product Code or a Retailer Prize Pool Product Code, and you will receive a Code within one (1) business day via automated email.

Once you obtain a Product Code, during the Promotion Period, follow the links and instructions as set forth below:

  • Enter a National Prize Pool Code: If the Qualifying Purchase was not made at a select retailer (or you requested a National Prize Pool Code via the free method listed above) (“National Prize Pool”), visit www.MarshmallowOnly.com and enter the Product Code follow the links and instructions to complete and submit the registration form in its entirety including providing your valid email address. Then, follow the links and instructions to proceed to the Instant Win Game. The Instant Win Game results will be instantly displayed.
  • Enter a Select Retailer Prize Pool Code: Visit www.MarshmallowOnly.com and enter the Product Code. If you made the Qualifying Purchase at a select retailer (or requested a Retailer Prize Pool Code via the free method listed above), you will be asked to select, from a provided list of retailers, your retailer. Then, complete and submit the registration form in its entirety, including providing your valid home address (P.O. Boxes are not permitted). Then, based on your zip code, you will be prompted to select, your local retail store, from a provided list of retail locations near the inputted zip code (each a “Retailer Prize Pool”). Follow the links and instructions to proceed to the Instant Win Game. Then, you will receive an Instant Win Game play for your selected local retail store. Follow the links and instructions to play the Instant Win Game. The Instant Win Game results will be instantly displayed.

Eligibility:  Open only to legal residents of the fifty (50) United States and the District of Columbia who are eighteen (18) years old or older at the time of entry.

Limit:   Each entrant may play up to forty (40) times during the Promotion Period, regardless of method of entry or combination of methods of entry

Prize: TEN THOUSAND (10,000) PRIZES (five thousand four hundred ninety-three (5,493) awarded for the National Prize Pool and four thousand five hundred seven (4,507) awarded for the Retailer Prize Pool which includes one (1) prize per participating store location): A box of Original Lucky Charms – marshmallows only pack. Approximate Retail Value (“ARV”): $50.00.

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