They Score You Score Sweepstakes & Instant Win Game

They Score You Score Sweepstakes & Instant Win Game – Ends: 11:59 p.m. ET June 9, 2017

How To Enter: There are two ways to enter the Sweepstakes: via SMS, or on the Internet.

SMS Entry: Submit an SMS entry from your mobile device by texting ‘SCORE’ to 88500. You will receive a bounce-back message with a URL. When you click on the URL you will be redirected to www.heineken.com/soccer where you will be asked to enter your 8-digit date of birth. Once you have entered your date of birth you will be redirected to the sweepstakes entry form. Upon completion of the registration form you will be entered into the Sweepstakes.

Internet Entry: To submit an Internet entry for free, go directly to www.heineken.com/soccer and follow the on-screen entry instructions.

Eligibility: Open to legal residents of the fifty (50) United States and the District of Columbia who are twenty-one (21) years of age or older as of date of entry.

Limit: One entry per day per person regardless of method of entry.

Prize: Grand Prize: The grand prize consists of a trip for two to a 2018 UCL soccer match (exact date and destination to be determined at the sole discretion of Sponsor), and includes round-trip coach air transportation for two (2) people from the gateway airport nearest winner’s residence, hotel accommodations for two (2) people—one room, double occupancy—for three (3) nights, two (2) tickets to a UCL match, round-trip transportation between the destination airport and hotel. Approximate retail value (ARV) of the grand prize: $9,500.

Secondary Prizes (700): Up to seven hundred (700) secondary prizes will be awarded. Secondary prizes will be awarded daily based on the number of goals (if any) scored in any MLS and/or UCL soccer match that was played the previous day. Multiple winners could be selected or no winners could be selected depending on whether any game(s) were played the previous day, and if so, whether any goals were scored. The following secondary prizes are available:

Four hundred fifty (450) MLS digital $50 gift cards redeemable for MLS merchandise.

Two hundred fifty (250) UCL digital $50 gift cards redeemable for UCL merchandise.

Actual retail value of all secondary prizes: $35,000.

ARV of all Instant Win Prizes: $36,000.

Grand Prize (1): One (1) grand prize will be awarded. The grand prize consists of a trip for two to a 2018 UCL soccer match (exact date and destination to be determined at the sole discretion of Sponsor), and includes round-trip coach air transportation for two (2) people from the gateway airport nearest winner’s residence, hotel accommodations for two (2) people—one room, double occupancy—for three (3) nights, two (2) tickets to a UCL match, round-trip transportation between the destination airport and hotel. Approximate retail value (ARV) of the grand prize: $9,500.

ARV of all prizes: $44,500.

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