The Stella Artois Oktobertheft Sweepstakes: How to Enter and Win

If you’ve ever dreamed of sipping your favorite drink from a sleek Stella Artois chalice, the Oktobertheft Sweepstakes might just make it happen. This brand-new sweepstakes is being hosted by Anheuser-Busch, the parent company behind Stella Artois, and it’s giving away 1,000 Stella Artois “Oktobertheft” chalices—each valued at $3.50.

Before you scroll past thinking “it’s probably not real,” it absolutely is. Anheuser-Busch runs dozens of verified sweepstakes every year, and this one is officially governed by U.S. law. It’s 100% free to enter, and as long as you’re 21 or older and not a resident of Maryland, you’re eligible.

The sweepstakes runs from October 8, 2025 (10:00 a.m. EDT) through October 16, 2025 (11:59 p.m. EDT). That gives you a limited window to jump in and enter—so timing matters.

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Prize Breakdown

Let’s be real—there’s nothing better than free, branded glassware from a premium beer brand. Stella Artois is known for its iconic chalices, and this giveaway centers entirely on that collectible piece.

Prize Details:

• 1,000 Winners: Each will receive one (1) Stella Artois Oktobertheft Chalice
• Approximate Retail Value (ARV): $3.50 per chalice
• Total Prize Pool: $3,500

While this isn’t a cash-heavy giveaway, the collectible factor is huge. Stella’s branded chalices are a staple among beer lovers—elegant, durable, and often featured in limited-edition seasonal runs. If you’ve seen past Stella releases, you know these items can become coveted collector’s pieces fast.

Alcohol itself is not included in the prize, but that just means it can be shipped anywhere it’s legal. Winners can display it, gift it, or use it to upgrade their home bar aesthetic.

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What You Can Do With the Prize if You Win

Winning one of these Stella Artois Oktobertheft chalices might sound small, but the value goes far beyond the $3.50 tag. Here’s why:

1. Perfect for Home Entertaining: Whether you host Oktoberfest parties or casual happy hours, this glass makes an impression.
2. Collector’s Keepsake: Stella regularly releases themed chalices—this one, tied to the “Oktobertheft” campaign, is especially limited. Collectors and fans often hunt these down on secondary markets.
3. Aesthetic Upgrade: The chalice’s signature gold rim and elegant shape instantly elevate any drink—from water to your favorite brew.
4. Giftable and Stylish: Wrapped up with a few beers or chocolates, it’s an easy, luxe gift idea.
5. Photo-Worthy: For social media fans, this prize doubles as content gold. That gleaming glass with the Stella logo? Instant Instagram aesthetic.

So yes—it’s a small prize, but it carries a surprising amount of lifestyle appeal.

Q&A

Is this legitimate?
Yes—completely. The Oktobertheft Sweepstakes is sponsored by Anheuser-Busch, LLC, the parent company of Stella Artois, and governed under U.S. law. You can view the official rules at stellaartois.com/oktobertheft-rules.

How many entries are allowed?
It’s one entry per person—so no bonus entries, no extra hashtags.

Are there bonus entries?
No. Unlike multi-entry sweepstakes, this one keeps it simple—one shot, one chalice.

How many prizes can you win?
Each entrant can win only one chalice. There are 1,000 total winners drawn at random.

When are winners selected?
A random drawing will take place on or around October 17, 2025, right after the entry period closes. Winners will be notified via DM (on the same platform they entered) and must respond within 48 hours or risk losing the prize.

Can I enter if I’m under 21?
No. Entrants must be 21 or older to qualify.

Is this an instant win game?
No—it’s a one-time-entry sweepstakes, not an instant win. All winners are drawn at the end of the contest period.