Up to 110 Regular-Season Prizes Plus a $6,245 Playoff Prize Pack in the Jim Beam

What winners can receive

The headline product is an 85-inch television, a substantial home-viewing prize suited to football games, movies, and other entertainment. The promotion also offers a larger playoff prize pack built around an 85-inch television and a $5,000 Lovesac gift card.

The rest of that package consists of a Jim Beam wall clock, neon sign, and tabletop keg or drink tower. These are branded home-entertainment items. No alcohol is included with the prizes, so readers should not expect bottles or alcoholic products as part of the package.

There are 115 winners across the sweepstakes. The total value of the promotion is $214,900. That figure describes the combined value of the available prizes rather than an amount paid to each winner.

Prize components should also be understood as listed. The television and branded products are merchandise, while the Lovesac portion is a $5,000 gift card. The official rules contain the complete winner and prize details.

How football activates the weekly drawings

This is a sweepstakes with an unusual winner-selection trigger. A weekly random drawing is held only when a football hits the goalpost or crossbar during a professional field-goal or extra-point attempt.

Entrants do not need to predict which kick will hit the goal structure. There is no football trivia question, score forecast, or skill-based selection described in the verified entry requirements. The on-field event activates the applicable weekly random drawing.

That distinction matters because registration alone does not cause a drawing to occur every week. The required football event must happen first. Once triggered, the weekly drawing is random among eligible entries in accordance with the official rules.

The promotion has 115 winners in total. Readers should use that verified winner count rather than trying to calculate a separate total from the number of games, kicks, weeks, prize components, or possible football outcomes.

How to enter and finish SMS verification

Go directly to the official Hit the Beam promotion page and follow the registration instructions. No purchase is necessary, and buying a product does not provide an additional entry or improve the chance of winning.

Enter accurate personal and contact information. Because the sweepstakes is limited to adults age 21 or older, the eligibility information supplied during registration should match the entrant’s real details.

SMS verification is required. Use a mobile number you control, then watch for the verification message and complete the requested step. Starting the form without finishing the text-message verification may not result in a valid entry.

Before leaving the page, look for confirmation that the registration process is complete. It is also sensible to keep the confirmation message or take a private screenshot for your records. Do not publish a screenshot containing your phone number, birth date, address, or other personal data.

Why entering once is the right strategy

The entry limit is once for the entire sweepstakes. A valid entry automatically rolls over weekly, so there is no need to return every week and submit the form again.

This makes the best entry-frequency strategy especially simple: register once, complete SMS verification, and retain your confirmation. Repeated form submissions are not a way to collect additional chances and could create confusion about which contact details are current.

Because the promotion runs for several months, keep access to the mobile number and email address used to enter. If either one changes, consult the official rules or promotion page rather than submitting an unapproved second entry.

There are no verified bonus-entry tasks to complete. You do not need to make a purchase to participate, and the one-time registration continues to roll into the applicable weekly opportunities automatically.

Who is eligible and when entry closes

The Jim Beam Hit the Beam Sweepstakes is open to eligible residents of the United States and Washington, D.C., who are age 21 or older. Anyone who does not meet both the location and age requirements should not enter.

The entry period runs from September 9, 2026, through February 14, 2027. The final deadline is February 14, 2027. Entering earlier is useful because one verified entry rolls over weekly during the promotion instead of beginning only with the final drawing opportunity.

Do not wait until the last moments of the final day if SMS delivery or mobile service could be an issue. The verification requirement means readers need enough time to receive the text and complete the process before the promotion closes.

Eligibility and the entry deadline are separate from any later winner-confirmation requirements. Being permitted to enter does not remove the need to follow the official instructions if contacted as a potential winner.

How to handle a possible winner message safely

Use the official rules to review the promotion’s winner details, including how selected entrants may be contacted and what they may need to do next. Keep an eye on the email inbox and mobile number used for registration, including filtered or spam folders.

A message saying that you may have won should be checked carefully before you respond. Compare its instructions with the official Hit the Beam website and rules. Avoid relying on forwarded messages, unexpected social-media accounts, or lookalike pages.

No purchase is necessary to enter, and readers should be cautious if a message demands a purchase to release a prize. Do not send passwords, text-message verification codes, or unrelated financial credentials in response to an unsolicited contact.

A legitimate potential-winner notice may still require timely action under the official rules. Read every instruction, verify the sender through official promotion information, and respond only through the stated process. Winner details are provided in the rules, so checking them before entering can help you recognize an authentic notification later.

For the smoothest entry, start on the official page, confirm that you meet the U.S. or D.C. and 21-or-older requirements, complete SMS verification, and save your confirmation. One completed entry is enough to roll over weekly through February 14, 2027.