What Is the Summer Refreshing Uplift Emoji Instant Win Game & Sweepstakes?

Coca‑Cola is turning your favorite fountain bev into a full‑blown emoji extravaganza. From May 19, 2025 at 10:00 AM ET through August 25, 2025 at 11:59 PM ET, you can:

1. Scan the special QR code on a marked Coke fountain cup (or hop straight to the game site without buying anything).
2. Log in with your Coca‑Cola account.
3. Drag & drop a curated set of emojis to recreate one of the day’s “Game Prizes”—and instantly find out if you just snagged that prize.
4. Automatically earn one entry into the Grand Prize Sweepstakes, win or lose.

It’s free to play, insanely easy, and packed with daily chances to win both fun merch and one mega cruise‑worthy reward.

🎁 Daily Game Prizes: What’s Up for Grabs?

Every week comes with its own themed “Game Play Period,” each lasting seven days (except the launch week, which kicks off at 10 AM ET on May 19). Here’s the prize lineup:

👉 Total ARV of all Game Prizes: $9,250

✈️ The Grand Prize: All‑Aboard That Norwegian Cruise!

At the end of the summer, one lucky emoji‑master will score the Grand Prize:

• A 7‑day/6‑night Norwegian Cruise for you + one companion
• Round‑trip economy airfare to/from the nearest U.S. airport
• Balcony stateroom (double occupancy)
• $250 Uber gift card for ground transfers
• $1,000 cash check to cover incidentals

ARV: $9,250
Available: 1 Grand Prize

Total ARV of all prizes in the Promotion: $91,050

📱 How to Enter (No Purchase Required)

1. Grab a specially marked Coca‑Cola fountain cup—or just go straight to the game site on your phone.
2. Scan the QR code (or visit the game URL) and log into your Coca‑Cola account.
3. Drag & drop emojis to recreate one of the day’s “Game Prizes.”
4. Hit submit and see instantly whether you win that prize.
5. Earn one Sweepstakes entry every time you play—win or lose.
6. Repeat once per day, every day of the Promotion Period.

Pro tip: Even if you skip the emoji game, you still get your daily Sweepstakes entry as long as you log in and follow the prompts.

✅ Who’s Eligible?

• Open to legal residents of the 50 U.S. & D.C.
• 13 years or older as of the date you play or enter (Minors need parental permission.)
• Must have a web-enabled mobile device and a Coca‑Cola account.
• Excludes employees of Coca‑Cola, its agencies, bottlers, and their immediate families.

🔍 FAQs You Can’t Miss

Q: Do I have to buy a drink?
A: Nope! You can scan your purchase cup, but it’s free to play: no purchase necessary and it won’t improve your odds.

Q: How often can I play?
A: One Game Play per day during each seven‑day Game Play Period.

Q: When will winners be notified?
A: Instant Win prizes pop up on screen right after you play. Grand Prize drawing is on or about August 26, 2025.

Q: What about taxes?
A: Winners cover any federal, state, or local taxes. Grand Prize winners get a 1099 for the prize value.

Q: Can I substitute the prize?
A: All prizes are non-transferable and no substitutions, except at Sponsor’s discretion for equal or greater value.

🤔 Why You NEED to Play

• Daily Freebies: Up to 14 chances to win cool Coca‑Cola swag (cups, towels, hats) or gift cards.
• Free Entries: Every play = 1 sweepstakes entry, whether you win or not.
• Ultimate Summer Trip: One dream cruise to wrap up your emoji‑fueled summer.
• Zero Catch: No purchase required—just some quick emoji action.