The Instant-Win Plushie Game You Can Play at Steak 'n Shake Right Now

What if snagging a $60 collectible plush toy was as easy as ordering a milkshake and scanning a QR code? Welcome to the Summer 2025 Scratch ‘n Win Sweepstakes at Steak ‘n Shake, where one digital scratch-off could score you an adorable (and very sought-after) Labubu plush—no purchase required.

This is not your average summer promo. It’s an instant win game (yes, instant—no waiting around to see if you’ve won), it’s happening right now at kiosks inside participating Steak ‘n Shake restaurants, and there are 10,000 total prizes up for grabs.

If you're a fan of freebies, collectibles, or just the thrill of a game you can win on the spot, this sweepstakes is tailor-made for you. And for those curious about the whole plushie phenomenon, Labubu is a cult favorite in the designer toy world, known for its mischievous grin and chaotic cute vibes. Each one is valued between $30 and $60, and you could walk away with one just by entering your info at a kiosk.

Below, we’re breaking down exactly how to enter (even without making a purchase), what you can win, and why this could be the easiest freebie of the season.

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Prize Breakdown

The Steak ‘n Shake® Scratch ‘n Win sweepstakes keeps it simple but exciting—there’s only one kind of prize, and it’s a good one:

• Labubu Plush Toy
  • Approximate Retail Value (ARV): $30–$60
  • There are 10,000 of these adorable creatures available.
  • They're soft, weirdly glamorous, and totally collectible. Whether you're into anime, alt-fashion, or just love cute things with attitude, a Labubu is the prize you didn't know you needed.

The total maximum value of all prizes is a jaw-dropping $338,100, which is a serious amount of plushie power. Prizes are awarded instantly via digital scratch-off when you play in-store.

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What You Can Do with the Prize If You Win

Let’s get creative—because these aren’t just toys. These Labubu plushies are a flex.

1. Add to Your Kawaii Collection: If you're into collectibles, toys, or anything remotely cute-core or alt-style, this plush is going to pop on your shelf (or in your Instagram grid).

2. Gift It Like a Pro: Know someone who’s obsessed with collectibles? This could be the birthday gift that makes you the MVP of their friend group.

3. Flip It for Cash: With some Labubu collectibles already hitting resale sites, this plush could easily turn into some quick side hustle money.

4. Desk Therapy: Bad day? Office stress? Put Labubu next to your monitor and let its cheeky smirk carry you through.

5. DIY TikTok Fame: Whether it’s a plush unboxing, a carpool karaoke with Labubu, or a “day in the life” video featuring your new sidekick—there’s content potential here.

Honestly, it’s one of the most fun, weird, and glam little prizes in a fast-food sweepstakes we’ve seen all summer.

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Q&A

Is this legitimate?

Yes, absolutely. The sweepstakes is sponsored by Steak n Shake Inc., headquartered in Indianapolis, Indiana. All entries go through their official digital portal, and the full rules are available at steaknshake.com/sweepstakes-rules. Always read the official rules for the most up-to-date info.

How many entries are allowed?

There’s a strict limit of one entry per person per day. Whether you enter by purchase or for free at the kiosk, you’re allowed one scratch per day, and that’s it.

Are there bonus entries?

No bonus entries are available. You get one QR scratch-off code per day, either through a qualifying purchase or by requesting a free play at a kiosk.

How many prizes can you win?

Only one prize per person is allowed during the sweepstakes period. Even if you win on Day 1, that’s it—you’re done.

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