Win a NYX Smushy Matte Lip Balm Vault in the 2025 PR Kit Sweepstakes (One-Time Entry)

What if your summer glow-up came in the form of six ultra-hydrating, impossibly trendy matte lip balms—packaged in an influencer-level PR kit and delivered straight to your doorstep by NYX Cosmetics?

It’s not a dream. It’s the 2025 NYX Cosmetics Smushy PR Vault Sweepstakes, and it’s serving real main character energy. NYX is giving away 25 Smushy Matte Lip Balm kits, each packed with 6 full-size shades straight from their latest launch. Think TikTok-worthy packaging, buttery matte textures, and just enough pigment to make you feel like you woke up flawless.

Valued for its cult-following and Gen Z street cred, this sweepstakes is a one-time shot to snag a limited-edition vault without spending a dime. And yes—it’s completely legit, free to enter, and doesn’t require any purchase.

Let’s break it all down and show you how to enter before it closes. Spoiler alert: you’ve only got until June 17, 2025.

Prize Breakdown

The Smushy PR Vault Kit is the star of this show—and NYX is giving away 25 of them.

Here’s what’s inside each prize pack:

• 6 Shades of Smushy Matte Lip Balm – buttery soft, matte-finish balms with major hydration. Expect dreamy, buildable color in wearable shades.
• Exclusive NYX PR Vault Packaging – the same influencer-tier box that gets sent to makeup artists and creators.
• No purchase required – the product hasn’t even hit most shelves yet.

Every kit is a curated collection of this new line’s best hues—perfect for swatching, reviewing, gifting, or hoarding like a beauty editor. NYX didn’t skimp on the presentation either. If you win, this won’t feel like a promo—it’ll feel like a curated beauty moment.

What You Can Do With the Prize If You Win

Let’s be real—anyone with lips and a mirror can enjoy this. But here’s how the NYX Smushy Matte Lip Balm Vault turns into a summer flex:

• Content creators & beauty junkies: This is your “get ready with me” goldmine. Six colors = endless TikTok, IG Reels, and YouTube swatches.
• Teens & Gen Z queens: These balms scream back-to-school glam or summer selfie-ready.
• Makeup artists: A new matte formula means new looks to test—on yourself or your clients.
• Lip balm hoarders: If you’ve got a drawer full of lip products that “you swear you use,” you already know you need this.

Or maybe you just love free stuff. That’s valid. Either way, this prize is all about glam without the guilt—and you could win it by spending 30 seconds online.

Q&A

Is this legitimate?
Yes. This sweepstakes is officially hosted by NYX Professional Makeup. The entry page is live on their verified website, and the promotion is supported by L’Oréal’s brand infrastructure. You can verify everything in their official rules.

How many entries are allowed?
Just one entry per person. This is a one-time entry sweepstakes—no need to refresh the page daily.

Are there bonus entries?
No. This is a single-entry sweepstakes. No referrals, no social reposting, no sneaky extra steps.

How many prizes can you win?
Each entrant can win only one prize, and there are 25 total winners.

How to Enter

🗓️ Entry Period: May 17 – June 17, 2025

🌎 Eligibility: Open to legal residents of the 50 U.S. states & D.C., 18+

🔁 Entry Limit: One-time entry only

🎁 Prizes:
💄 25 Winners will receive the NYX Smushy PR Vault Kit
💋 Each kit includes 6 full-size Smushy Matte Lip Balms
🎀 Exclusive influencer-style packaging

Enter via Website

📎 Official Rules: Click here to view