Miller High Life Is Giving Away Fender Guitars, Shirts & Free TouchTunes Music in This Daily Instant Win Game

What do a custom Fender guitar, slick band merch, and free jukebox credits have in common? They’re all up for grabs in the Miller High Life® Music 2025 Instant Win Game & Sweepstakes—and yes, it’s legit. If you’re 21 or older and love free music, it’s time to plug in (literally and figuratively). With over 700 instant prizes and multiple Fender guitar sweepstakes winners, this is the kind of promo that doesn’t just sound good—it plays good.

Backed by Molson Coors and run by Merkle Inc., this promotion is your chance to win everything from a custom Miller High Life x Fender sweatshirt to a limited-edition electric guitar. Oh—and the best part? You can try every single day until November.

We’ll break down what you can win, how to get in, and whether you need one of those elusive keywords. Spoiler: you don’t. But if you’ve got one, even better.

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Prize Breakdown: What You Could Win in the Miller High Life Music Game

This promotion is both a sweepstakes and an instant win game, meaning you could win immediately on-screen—or be drawn after the contest ends.

Here’s everything on the prize list:

🎸 Instant Win Game Prizes (705 Total)

• 50 Custom Sweatshirts – A Fender x Miller High Life exclusive sweatshirt worth $34. Stay cozy while you shred.
• 75 White T-Shirts – A limited white tee collab between Fender and Miller, worth $10.
• 75 Black T-Shirts – Sleek and subtle. This version has an ARV of $9.
• 505 TouchTunes Music Codes – Redeem for 2 digital jukebox credits via the free TouchTunes app. Must redeem by 12/31/25. Each code is worth $4.

🎸 National Sweepstakes Prizes

• 5 Grand Prizes – Each winner scores a custom Fender x Miller High Life electric guitar, valued at $583.

🎸 Keyword Sweepstakes Prizes

• 1 Grand Prize for “GUITAR” states (AL, GA, TN) – One more guitar, same $583 value.
• 1 Grand Prize for “HIGHLIFE” states (CT, MA, ME, NH, RI, VT) – Another shot at a guitar.

🎯 Total ARV of all prizes: $9,226

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What You Can Do with the Prize If You Win

Let’s say you’re one of the lucky daily instant winners. First off—congrats. Whether it’s a sleek tee, cozy sweatshirt, or TouchTunes credits, there’s something instantly satisfying about winning free stuff.

But let’s talk guitar. If you win one of the Fender x Miller High Life electric guitars, you’re not just getting a collector’s item—you’re getting a stage-ready, bar-wall-worthy, envy-inducing piece of gear. Even if you don’t play, imagine gifting it to a musician in your life. That’s serious favorite child energy.

Or maybe you're just in it for the music credits. A TouchTunes win means you’re now the DJ wherever you go—pick the vibe at your next bar hangout, BBQ, or even your cousin’s awkward engagement party. No more fighting over the aux.

And if you win the custom merch? Flaunt that drip. Miller High Life x Fender is an unexpected collab that screams vintage cool—think dive bar royalty meets rock n’ roll.

With over 700 instant prizes, even a “small” win is a big flex.

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Q&A: What You Need to Know Before You Enter

Is this legit?

Yes, 100%. The promotion is sponsored by Molson Coors Beverage Company USA LLC, one of the biggest beverage companies in the country. It’s being run by Merkle Inc., a known administrator of nationwide sweepstakes. You can review the official rules here for full details.

How many entries are allowed?

You can enter once per person per day. That means daily entries are allowed—and encouraged. You’ll get 1 instant win game play + 1 national sweepstakes entry + 1 keyword sweepstakes entry (if you have a state-specific keyword) per day.

Are there bonus entries?

No bonus entries are mentioned in the official rules. Just stick to your one play per day.

How many prizes can you win?

You can win one Instant Win Prize AND one Sweepstakes Prize per household. So yes—you can win both.