DC’s Building Bad Sweepstakes — Win $10,000 + Become a DC Comics Character!

DC Comics is giving away $10,000 in cash — and that’s not a gift card, not store credit, not a voucher. It’s a check in your name. For most households, $10,000 is a meaningful chunk: it covers several months of bills, pays down a credit card, funds a home project, or seeds a savings account in a real way.

The grand prize ARV is listed at $10,500 total, which includes the cash and the creative consultation opportunity. The cash portion alone — $10,000 — is the headline. And unlike sweepstakes where the prize is a product you have to sell or store, cash is immediately useful the moment the check clears.

Beyond the cash, DC Comics is offering the winner a chance to provide ideas and input to their comic book artists and design professionals for the possible creation of a new character. This is genuinely rare — DC Comics characters have been part of pop culture for over 80 years, and the idea that a sweepstakes winner could inspire one is a compelling creative hook.

Here’s what the rules say about how it works: the consultation happens virtually via video or phone call, the timing is set by DC with as little as three days’ notice, and the number and length of calls are at DC’s discretion. DC owns all rights to any character created. The winner can’t record the call without written permission from DC.

It’s worth being realistic: the character “may be inspired in whole or in part” on the winner, and DC has full creative control. But the original artwork piece featuring the new character is a tangible, collectible deliverable — and the experience of working with DC Comics artists is genuinely one-of-a-kind.

Entering is straightforward. Visit buildingbad.dc.com during the promotion period, fill out the online entry form with your full name, email address, date of birth, and country, then check the box confirming you meet the eligibility requirements. That’s it — one entry per person for the entire promotion period.

There is no purchase required and no way to buy additional entries. The rules are clear: a purchase or payment of any kind will not increase your chances of winning. The drawing is random, and every eligible entry has an equal shot.

Important: entries must be manually typed by the entrant. Automated entry tools, bots, or third-party submissions are prohibited and will result in disqualification.

This sweepstakes is open internationally — not just to US residents. Legal residents of all 50 US states and DC, Canada, and the United Kingdom are all eligible. The minimum age is 13, though minors must have a parent or guardian’s permission before entering.

A few groups are excluded: employees of DC Comics, the LEGO Group (the prize supplier), the administrator Probability LLC, and their family members cannot enter. Professional comic book artists and writers — defined as anyone who has received compensation for artwork or writing in a published comic book — are also excluded.