Scratch to Win Instant Prizes
Plus every play = entry for an $8,000 road‑trip voucher! 🚗✨
Real prizes. Real brands. Always free to enter.
Summer just got a whole lot more refreshing thanks to Coca‑Cola’s Summer Refreshing Uplift Instant Win Game and Sweepstakes. Whether you’re poolside, road tripping, or firing up the grill, this dual-promotion has been engineered to sprinkle a little extra fun—and prizes—into every sun-drenched moment. Here’s your ultimate guide to turning ordinary sips of Coke into extraordinary summer memories.
What’s the Buzz? Instant Wins + Grand Sweepstakes
This promotion is a two‑pronged fiesta:
- Instant Win Game: Scratch, tap, or click to reveal immediate prizes across five themed “Prize Pools”
- Sweepstakes Drawing: Every play nets you an entry (plus bonus entries) for one grand $8,000 travel voucher
Because let’s face it—winning a pool float is cool, but charting your own epic road trip with four friends? Now we’re talking.
How to Play: From QR Code to Celebration
- Spot the QR
- Scan the QR code on marked Coke merch or marketing materials (or head straight to the entry page).
- Log In or Sign Up
- Create a free Coca‑Cola account (if you haven’t already).
- Pick Your Prize Pool & Play
- Choose one of five fun zones—Pool, Beach, Festival, Cookout, or Road Trip—and “scratch” the digital surface with your finger or mouse.
- Win Instantly or Score an Entry
- Instant winners nab prizes on the spot. Non‑winners still earn one entry into the Grand Prize drawing; play five days in a row and snag a bonus entry on Day 5!
- Limit
- One play per person per day (a “day” resets at midnight ET, except May 19’s kickoff runs 10 am–11:59 pm ET).
Dive into the Instant Win Prizes
Every prize pool brims with goodies tailored to its theme. Here’s what you could scratch your way to:
| Prize Pool | Top Prize Pack | Additional Hot Prizes |
|---|---|---|
| Pool | Pool float + bucket hat ($45 ARV) | AMC Black Tickets ($21), Uber Gift Card ($50), Universal Hollywood tickets ($218) |
| Beach | Mesh beach tote + towel ($40 ARV) | AMC Black Tickets, Uber Gift Card, Norwegian Cruise vouchers ($5,000 ARV) |
| Festival | Canvas hip pack + hands-free fan ($47 ARV) | AMC Black Tickets, Uber Gift Card, Airline vouchers ($700) |
| Cookout | Knit can beverage holder + canvas tote ($32 ARV) | AMC Black Tickets, Uber Gift Card |
| Road Trip | Coca‑Cola emoji cups + retro glasses ($40 ARV) | AMC Black Tickets, Uber Gift Card, America the Beautiful Pass ($80) |
Odds of instant wins vary by pool, prize availability, and time of play.
The Grand Prize: Your Personalized $8,000 Road Trip
All entries from your daily plays (plus any bonus entries) funnel into a random drawing on or about July 14, 2025. One lucky adventurer will snag an $8,000 travel voucher, redeemable for:
- Airfare, hotel, car or RV rental
- Up to three travel companions on the same itinerary
- Flexibility to craft a single epic road trip anywhere in the U.S./D.C.
(Terms apply: bookings 30–60 days in advance, blackout dates, credit card holds, standard travel-provider regulations.)
Who Can Play?
- Residency: 50 U.S. states + D.C.
- Age: 13 years or older (minors need parental consent)
- Exclusions: Coca‑Cola employees, affiliates, and their immediate families
Void where prohibited. Always read the Official Rules for full legal deets.
FAQ: Quench Your Curiosity
Q: Do I have to buy Coke to play?
A: Nope! No purchase necessary, and buying won’t up your odds.
Q: Can I play on mobile and desktop?
A: Absolutely—scratch with your finger on mobile or your mouse on desktop.
Q: What counts as “five days in a row”?
A: Consecutive calendar days: midnight–midnight ET.
Q: When does this end?
A: July 13, 2025 at 11:59 pm ET.
Q: How many total winners?
A: Thousands of instant winners across all pools, plus one Grand Prize recipient.
Coca‑Cola Summer Refreshing Uplift
May 19, 2025 10:00 am ET – July 13, 2025 11:59 pm ET
Legal residents of the 50 U.S. & D.C., age 13+ (minors need parental permission)
One Instant Win play & one Sweepstakes entry per person per day
• Pool Prize Pack ($45 ARV) – 400 winners
• Beach Prize Pack ($40 ARV) – 400 winners
• Festival Prize Pack ($47 ARV) – 400 winners
• Cookout Prize Pack ($32 ARV) – 400 winners
• Road Trip Pack ($40 ARV) – 600 winners
+ AMC Black Tickets, Uber cards, Universal tickets, cruise vouchers & more
Official Entry Site
- ✔️ Log in or create a Coca‑Cola account
- ✔️ Scan the QR or visit the entry page
- ✔️ Pick a Prize Pool and scratch to play
